Alexa is an important ranking scale which is traditionally believed that it calculates the average 3 month traffic of a particular site, and accordingly it rank a website. As per to Alexa, it is a web information company, of Amazon – leading online retailer.

  • Alexa helps you determining the popular keyword that is been searched.
  • It helps you to measure the up-stream visits. Example: from where the visitors coming from.
  • It helps you to find the related sites. Example: your competitors in SERP (Search Engine Result Page).

Alexa referred to domain of the entire range of distinctive features. However, it is not correct and to update it takes an extended time. Alexa is also a ranking factor, but it shows the number of backlinks it shows.

You can also build backlinks through other methods like:

  •     Blog commenting
  •     Forum commenting
  •     Directory Submission
  •     Social bookmarking
  •     Profile linking (Web 2.0 pages links)
  •     RSS submission
  •     Social Media Sharing
  •     Social Media Optimization(SMO)

Google had different method as compared to Alexa, Alexa calculations not solely depend on DoFollow links, it’s additionally the worth of nofollow backlinks bunch you made for your own website . Thus you don’t need to hesitate to make nofollow links. You can also make good amount of traffic through no-follow backlinks.