The optimization in the search engines (SEO) is the art and science of increasing the visibility of web pages by raising their rankings in the organic results pages (free) search engine. The means used for this purpose include the optimization of the web architecture, optimized content writing and development communities (solicitation of links, settlement of social media and socialization).

Optimizing the Web Architecture

The architecture of a website significantly influences the expected results through optimization in the search engines. An ill-defined architecture will limit the number of pages found and indexed by robots; despite all optimization efforts invested, the pages remain difficult to find.

Robots love text! This is actually their main livelihood. The purpose of having an impeccable architecture is to provide text and multimedia content to robots in a simple and easy to read. The information technology specialists need to work closely with those responsible for the optimization in the search engines. Together they create a Web architecture that provides search engines with access to the text in a proactive design focused on the user.

To achieve this goal, we must take into account several aspects of the architecture. Some of them are listed in our Tips and Tools for Optimized Web architecture.

Writing optimized web content

We all want our public target track, read and enjoy the content we create. Before you start writing content to maximize the visibility of web pages, it should be well prepared. Otherwise we will waste time and effort to create web pages on a topic that is the subject of any research or that nobody can find.

In addition, the use of a technique precise wording maximizes the visibility of web pages and the ease with which users can access the content. For more information on this SEO technique, see our Tips and Tools for Optimized Web Writing.

Community development

The development of online communities designed to support the creation and consolidation of communities that have common interests closely related to the main content of a website. Community development relies mainly on three tactics: soliciting links, social media colonization and socializing.

The more you are active in the development of your community, the more your community will grow. For more information on this SEO technique, see our Tips and tools for developing your online community.

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