Web search engines are interested in the optimization has three basic functions: The search sites or Web pages on the Internet (which is not yet in the database) using robots, indexing sites and / or web pages according to a certain logic, called algorithm, and put a database available to users which contains many pages or sites whose pages have a maximum content are found in first pages of results.

The database search engine is structured so that the most accurate results are displayed as soon as possible after someone launched a search with a specific word or string of words. The work of SEOs therefore consists in the fact to “explain” to the search engines which pages of their sites fit most with the keywords with which users are seeking.

Optimization for Search Engines

Optimize does not mean to use the Black Hat SEO and give a false impression to the search engines. Once the robots discover that a Webmaster trying to cheat, they tend not to index these pages and can even banner the entire site.

To optimize a web page it is necessary to know how the various search engines to be able to apply the necessary and honest techniques that allow “put” its pages optimized in a first position (first page) of the search engines. We must “explain” robots to which a Web page address, which she talks about and why this page provides more information valid than other competing pages. This happens exclusively through the optimization of web pages for SEO and using real content in each page.

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