The optimization for search engines or search engine optimization is a real issue at several levels:

– Make their website visible in a sustainable way;
– Receive qualified traffic from search engines;
– Win a brand image among Internet users.

The objective of the work site optimization for search engines is, firstly, to define the terms / queries that users are likely to take to reach the site. These keywords will be selected based on the activity of the company and depending on traffic. A keyword too specific will not bring enough traffic and a keyword too generic bring a large volume of unqualified traffic.

Appear on Google first page for a query called “generic” (eg “mp3”), ensures a high volume of traffic. In fact, about two-thirds of users click on one of the results of the first page and almost all do not look beyond the third.

Because of this enormous potential traffic, webmasters seek by all means to be at the top of the list, even “cheat”. There was at one time using spamdexing techniques (spamdexing) for cheat engine robots back to the site. The engines have responded by modifying their ranking algorithms to penalize or blacklist these “rogue” sites.

The goal of a search engine is to provide the most relevant query to the user, the engine ranking algorithms are constantly modified to move in that direction, in that of the user.

The answer that Google regularly brings to all the webmasters who want to know the techniques to optimize their sites is that they have to think about designing a pleasant and appropriate site for the user rather than trying to create a site for their robot indexing (crawler). Even if there are practices to avoid penalizing the ranking of a website, the best way to have a good rest classified site to ensure that it brings a real benefit for the user.

The optimization for search engines is a difficult area to quantify in terms of results: indeed, the ranking algorithms change constantly.

An effective method to optimize a site is to “get under the skin” of a search engine and see what information he can use to rank a page, URL, meta tags, titles, content, images, files …

According to the results of the International Observatory of Internet Professions competence “Search Engine Optimization” appears as one of the most popular in all of professional profiles. While this may appear as logical for a webmaster or a web designer this seems surprising, for example to a specialist in internet databases, but the way he organizes the functioning of the BDD can provide a significant gain in site optimization . In fact according to studies, this skill, put forward and proved an essential asset in a job search phase.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Web search engines are interested in the optimization has three basic functions: The search sites or Web pages on the Internet (which is not yet in the database) using robots, indexing sites and / or web pages according to a certain logic, called algorithm, and put a database available to users which contains many pages or sites whose pages have a maximum content are found in first pages of results.

The database search engine is structured so that the most accurate results are displayed as soon as possible after someone launched a search with a specific word or string of words. The work of SEOs therefore consists in the fact to “explain” to the search engines which pages of their sites fit most with the keywords with which users are seeking.

Optimization for Search Engines

Optimize does not mean to use the Black Hat SEO and give a false impression to the search engines. Once the robots discover that a Webmaster trying to cheat, they tend not to index these pages and can even banner the entire site.

To optimize a web page it is necessary to know how the various search engines to be able to apply the necessary and honest techniques that allow “put” its pages optimized in a first position (first page) of the search engines. We must “explain” robots to which a Web page address, which she talks about and why this page provides more information valid than other competing pages. This happens exclusively through the optimization of web pages for SEO and using real content in each page.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

You want to create a website to showcase your business, promote your services or sell your products? We realize for you to measure.

A personalized approach

We have at heart to offer a personalized approach, methodical and committed to guarantee real and lasting results. Meet your goals and expectations, while giving you an innovative and creative point of view, this is why we get involved with you.

Involved in our projects, from beginning to end, we offer a global service to simplify your life.

For an aesthetic and intuitive website that meets high technical requirements? It is also the ambition of our team.

Ensuring intuitive ergonomics

At the latest trends, we put our creativity to the web service combining ergonomics, technical and marketing. We focus on a structured navigation, simple and clear, to ensure the best possible user experience. We also adapt your website to mobile formats: smartphone, tablet, e-reader.

Efficient technology

We work with managers of content or CMS (Content Management System) like Joomla and WordPress. These offer a wide range of features and many possibilities of evolution, which may be supplemented by specific developments in your business. In addition, they allow you to modify your site independently, wherever you are.

Choice, book your domain name and hosting your site

We can advise you on choosing your domain name, and then take care of the reservation and its management. We also offer hosting solutions on latest generation servers in Switzerland, emphasizing quality, safety and reliability. You get one console to manage all of your website.

Appropriate training

Our customized offering includes training on the management tool of your choice, the presentation of the basic features and specific components to your site, and the drafting of a detailed user guide.

Boost your site on Google

SEO is a crucial step: your site is optimized for search engines. We adapt to be compatible with Google standards to guarantee an effective web presence.

Support and maintenance

Our work together will not stop after delivery of the site. technological monitoring and regular maintenance are carried out to ensure the proper functioning of your website after it went online and evolution. We also help you to update your content and guide you in using your manager.

For more information call or email IT Niche today on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com.

IT Niche offers a professional web design service at affordable price. IT Niche Website Design and Development company is located in Memphis, TN  and serves the entire province. Free estimate with no obligation for the cost of designing your future website.

Websites made by IT Niche have a self-management system, allowing to easily and quickly make changes to your website. This system is also available to customers who wish, themselves, make the management of their website.

Several of your competitors already have a website because they know it has become essential today to be present on the canvas. Advertise your business on the internet now and stand out from your competitors.

IT Niche offers a complete website creation service, personalized and affordable to allow all companies to be present on the web regardless of their budget.

With the advent of computers, tablets, Ipad, smartphones, iPhone and all other communication media, internet has become emblematic establishment when one owns a business as it is. Now used by more than 90% of the population, the Internet revolution is an essential utility and affordable opportunity for any business, commercial and other. Your future customers using the internet when seeking a product or service and they often look forward internet information to make their choice.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com.

Many US companies have yet website or pages on social media. Those who use it for their often ill, which may result in a poor return on investment and a source of frustration for busy entrepreneurs.

Huge opportunities: “Nowadays, it’s how customers find products and services. The return on investment can be huge, but it must fully commit and dedicate the necessary time and money to get there. ”

The good news is that it is easier than ever to build a web presence through free or low cost tools that require no programming knowledge. It’s just as easy to create pages on social media.

Furthermore, many companies create a website and pages on social media, but neglect to keep them updated. They also hesitate to resort to experts to get the help they need. This results in poor outcomes and frustration.

Four steps to success

IT Niche Web design and Development consulting team provides companies with advice on all aspects of marketing and sales, recommends four steps to foster online success.

1. Start small

Do not waste time or money to create a large website and costly from the start. The key is to start the process. Start small and gradually develop your site over your learning.

2. Focus on design

In addition to being simple and user-friendly, your website and your pages on social media should not be too full of text. Highlight beautiful pictures, calls for clear action and contact information on each page.

3. Build a community

Use of value-added content to support the development of an online community. Think of the fun and educational content rather than purely promotional content. Adopt a leadership position in your industry by offering practical articles, eBooks, info-graphics and informative videos. Visitors are more likely to share such content with their online networks and, ideally, to become ambassadors of your company.

4. Assess, learn and optimize

The real beauty of the Internet is that it allows you to immediately see the results of your efforts in line with data on web traffic, available through your site and your pages on social media. This information gives you the ability to quickly test the effectiveness of different content, layout and promotional campaigns to determine what attracts the most visitors, which is shared most often and which causes the most entries or sales.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com