The optimization for search engines or search engine optimization is a real issue at several levels:

– Make their website visible in a sustainable way;
– Receive qualified traffic from search engines;
– Win a brand image among Internet users.

The objective of the work site optimization for search engines is, firstly, to define the terms / queries that users are likely to take to reach the site. These keywords will be selected based on the activity of the company and depending on traffic. A keyword too specific will not bring enough traffic and a keyword too generic bring a large volume of unqualified traffic.

Appear on Google first page for a query called “generic” (eg “mp3”), ensures a high volume of traffic. In fact, about two-thirds of users click on one of the results of the first page and almost all do not look beyond the third.

Because of this enormous potential traffic, webmasters seek by all means to be at the top of the list, even “cheat”. There was at one time using spamdexing techniques (spamdexing) for cheat engine robots back to the site. The engines have responded by modifying their ranking algorithms to penalize or blacklist these “rogue” sites.

The goal of a search engine is to provide the most relevant query to the user, the engine ranking algorithms are constantly modified to move in that direction, in that of the user.

The answer that Google regularly brings to all the webmasters who want to know the techniques to optimize their sites is that they have to think about designing a pleasant and appropriate site for the user rather than trying to create a site for their robot indexing (crawler). Even if there are practices to avoid penalizing the ranking of a website, the best way to have a good rest classified site to ensure that it brings a real benefit for the user.

The optimization for search engines is a difficult area to quantify in terms of results: indeed, the ranking algorithms change constantly.

An effective method to optimize a site is to “get under the skin” of a search engine and see what information he can use to rank a page, URL, meta tags, titles, content, images, files …

According to the results of the International Observatory of Internet Professions competence “Search Engine Optimization” appears as one of the most popular in all of professional profiles. While this may appear as logical for a webmaster or a web designer this seems surprising, for example to a specialist in internet databases, but the way he organizes the functioning of the BDD can provide a significant gain in site optimization . In fact according to studies, this skill, put forward and proved an essential asset in a job search phase.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Many US companies have yet website or pages on social media. Those who use it for their often ill, which may result in a poor return on investment and a source of frustration for busy entrepreneurs.

Huge opportunities: “Nowadays, it’s how customers find products and services. The return on investment can be huge, but it must fully commit and dedicate the necessary time and money to get there. ”

The good news is that it is easier than ever to build a web presence through free or low cost tools that require no programming knowledge. It’s just as easy to create pages on social media.

Furthermore, many companies create a website and pages on social media, but neglect to keep them updated. They also hesitate to resort to experts to get the help they need. This results in poor outcomes and frustration.

Four steps to success

IT Niche Web design and Development consulting team provides companies with advice on all aspects of marketing and sales, recommends four steps to foster online success.

1. Start small

Do not waste time or money to create a large website and costly from the start. The key is to start the process. Start small and gradually develop your site over your learning.

2. Focus on design

In addition to being simple and user-friendly, your website and your pages on social media should not be too full of text. Highlight beautiful pictures, calls for clear action and contact information on each page.

3. Build a community

Use of value-added content to support the development of an online community. Think of the fun and educational content rather than purely promotional content. Adopt a leadership position in your industry by offering practical articles, eBooks, info-graphics and informative videos. Visitors are more likely to share such content with their online networks and, ideally, to become ambassadors of your company.

4. Assess, learn and optimize

The real beauty of the Internet is that it allows you to immediately see the results of your efforts in line with data on web traffic, available through your site and your pages on social media. This information gives you the ability to quickly test the effectiveness of different content, layout and promotional campaigns to determine what attracts the most visitors, which is shared most often and which causes the most entries or sales.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Creating a custom website is the opportunity to see the image of your company and present it in its best light. Display a new message and new content which advantageously have your product and services.

You would like to have a website that presents your business in the best light? You would like to enjoy a professional design? Designing a custom website is the solution. With a custom website using the latest technologies, you can effectively communicate with all your customers at all times.

Our specialty is the design type of professional websites “showcase” websites of a page or more that provide you an Internet presence, enhance your brand image, inform visitors about your products and services and which, need support some tasks to improve productivity (appointment or taking bookings directly on your website, online form, sending newsletters, fundraising and payment, online store, etc.).

Website Design in Quebec for small businesses, professionals and self-employed. Web creativity at the best price!

The platform design we use and the approach that we have developed give you access to a fully customized professional website you can easily manage, edit and update and, at the best price!

We offer design service key in hand with you we determine your Web communication needs, we support the steps to register your domain name and hosting your website we design it your image and optimize it for excellent internet referencing, and finally, we put it on the major search engines.

Enjoy the latest technologies.

Get a design at the forefront of today’s trends.

Show on mobile devices through an adaptive version (responsive).

Be sure to be able to increase in the future possibilities of your website.

Be completely free: a site that belongs to you and the rights of free software.

Enjoy accommodation at low cost: new technologies at your service.

Call or Email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

This is a ranking system proposed by Alexa.com (controlled by Amazon.com) that evaluates and shows the number of visits to the referenced websites. The algorithm on which Alexa base to calculate the traffic is quite simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed on their browser, and over a period of three months.

This traffic is based on certain parameters such as the scope and number of page views. The scope is measured against the number of users who visit a particular site in one day (24 hours). The views show the number of times a particular page has been visited by users of Alexa.  Alexa says that if multiple users visit the same page at the same time, their visits is counted as one.

The first step in the classification process is the evaluation of the scope and number of page views for all daily basis on websites. Alexa ranking (the Ranking) is obtained by calculating the three-month average of the number of page views and reach.

 If you want to improve your ranking on Alexa, simply follow these tips.

• Download and install the Alexa Toolbar; then go to your site.
• Place the Alexa widget on your website to entice your visitors; after all, you know that every click is important.
• Provide your visitors with a high value added content. Promote your content on forums, social networks … The goal is to get the maximum visitors on your site. In this pool, you’ll definitely many users with the Alexa toolbar installed.
• Optimize your site (or specific pages) for keywords related to Alexa.
• Post information about the Alexa Toolbar from your friends and convince them to download and install on their computer, and ask them to visit your site.
• Use Alexa redirection when you communicate your URL. Place before the URL of your site. Alexa and take into account the traffic generated, even if users do not have the Alexa toolbar installed to.
• As usual, every time you post on a forum or blog, do not forget to include a link to website in your signature.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Search Engine Optimization (SEO) is a technique used to improve the position of their website on search engines like Google, Bing, Yahoo, etc. Good optimization of search engines will give visibility to a website. This is an important step; what good is a nice site if no one can find it !! We use many techniques to appear on the front pages of various search engines. The work to be done must be constant and must be updated regularly to keep the hard earned ranking.  The objective of this process is to improve the positioning in search engines like Google, Bing & Yahoo from keywords associated with the site. With better positioning, your website will attract even more visitors.

SEO steps:

1-Developing a keyword strategy

Our Keyword Analysis software allows us to know what keywords are most relevant for you to increase your visibility on search engines.

2-Optimized site structure

Websites that are easy to navigate have an advantage in terms of user experience, but also in terms of search optimization. The well-built sites are recognized by search engines and rank among the top more easily.

3- Local Marketing

It is a comprehensive strategy to increase local visibility of the website. Includes among other registration website to relevant directories online.

4. Adaptation strategies based on the day of Google updates

Given the notoriety of Google as a search engine, we make sure to be aware of the latest news about optimizing for Google. When updates, we adjust the shot to keep the good ranking of our customers.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com