What the paid search (Search Engine Marketing)? The placement fee translates into purchasing targeted keywords in search engine results that appear in the space intended for the paid search (which are located in the top of the page or in the right margin).

A well thought out strategy SEM (Search Engine Marketing)

A classic SEM (Search Engine Marketing) strategy is to publish on the search engines for text-based ads that are paid by PPC (pay per click). The best known PPC (Pay Per Click) platforms are Google AdWords, Yahoo Search Marketing and Facebook.

The great advantage of PPC (Pay Per Click) campaigns is that you can yourself define your advertising budget and launching a campaign on a budget of a few dollars a day. When the set budget is exhausted, the ads are not published and no extra cost is caused.

Meanwhile, you get information for your campaign, which allows you to continually refine your strategy and increase your ROI. As you can immediately measure the success of your ad, you know exactly if it is worthwhile to invest more in PPC campaign or whether it is better that you revise.

Organization of a PPC campaign:

  • We define with you keywords, geographic regions, etc.
  • We create ads and “landing pages” (first pages of your site that new visitors use) adapted to your target group
  • We jointly define a budget for the campaign
  • We put your ad online
  • We analyze the data from the PPC platform for your campaign
  • We optimize ad performance and maximize return on investment

IT Niche can help you set up your paid search campaigns as well make the most of every dollar!