Having a strong presence on social networks is a requirement for any business looking to achieve sustainable success. These communication platforms, now unavoidable, online entrepreneurs offer a multitude of opportunities. Indeed, they help retain site visitors and attract new ones, improve and consolidate the image of his business, to promote its offerings and events, share with users and understand their expectations (not to mention issues relating to referencing).

This article presents 7 basic principles to know to set up a presence on social networks strategy that will give your business maximum impact:

Drive traffic to your website: The presence on social networks increases your visibility, points of contact with your prospects and the number of links leading to your site. You can drive traffic to your site, these are new acquisition channels.

The users get to your site not by the search engines but via posts on social networks, links on blogs or via your profile on these networks.

Reach potential customers: You have more coverage with social networks, allowing you to reach more people and so get in touch with potential prospects or customers.

Improve your online reputation: being present on social networks you manage more easily your reputation, what is said about you, what is transmitted, which is shared. You can watch, participate and take action if necessary.

Create an active community: Social networks allow people to gather around common interests and share their ideas, their opinions. You can generate this interest and create around you, a community that shares their opinions and experiences with your company.

Promote your content: your blog posts, your news, products, all your productions can be developed on social networks. You can rely on each one, remembering to adjust the aspect ratio according to each network.

Acquiring backlinks: Backlinks or “inbound links” are links to a page on your site from one page to another site. More authority sites will reference your content you will have more visits to your site. This also improves your SEO.

Improve your SEO: The SEO and SMO are different and complementary. A good SMO strategy should however improve your SEO and you move up in the search engine pagerank.

If you want to increase your sales and retain your existing customers? Think social media strategy. Increase your retention rate with an interactive strategy.  For more details call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

To successfully develop a winning marketing strategy on social networks, it is important to understand the core elements that will define the project’s course of action. In this light, the “Community Manager” and social media strategist is based on 10 key rules that it is important to follow to successfully develop a dynamic presence, positive and profitable in the communities.

The 10 rules to follow to develop a winning marketing strategy on social networks

1. Define and understand its audience: Who are my audience? What are they looking? What are their habits? What behaviors they adopt on social networks? How to use the concepts of netnography to understand its audience?
2. Know how to reach its target and meet its customers: What social networks used by my listeners? How often they do they attend? How to deploy the ecosystem and the social hierarchy of our target?
3. Choosing the right communication mediums: What social media to focus our strategy? Where to focus efforts?
4. Create a brand: How to set up an image that will appeal and capture attention?
5. Know reach influencers: Who are the troop leaders (opinion leaders) for communities to join? How to capture their interest and make the spokesmen of our brand?
6. Create and maintain a relationship with its audience: What to tell his audience to capture their attention How to build a profitable speech? How do listeners interact with our brand? What are the elements to be established to develop a long term relationship with communities?
7. Generate qualified digital content: How to recover tangible results of our speech and our actions?
8. Encourage sharing: How to establish a genuine discussion between our brand and the community? What to do for it to be positive?
9. Build a powerful database: How obtain relevant information about our listeners?
10. To analyze the results of our actions: How to measure results? How to go further and refine our strategy?

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Search Engine Optimization (SEO) is a technique used to improve the position of their website on search engines like Google, Bing, Yahoo, etc. Good optimization of search engines will give visibility to a website. This is an important step; what good is a nice site if no one can find it !! We use many techniques to appear on the front pages of various search engines. The work to be done must be constant and must be updated regularly to keep the hard earned ranking.  The objective of this process is to improve the positioning in search engines like Google, Bing & Yahoo from keywords associated with the site. With better positioning, your website will attract even more visitors.

SEO steps:

1-Developing a keyword strategy

Our Keyword Analysis software allows us to know what keywords are most relevant for you to increase your visibility on search engines.

2-Optimized site structure

Websites that are easy to navigate have an advantage in terms of user experience, but also in terms of search optimization. The well-built sites are recognized by search engines and rank among the top more easily.

3- Local Marketing

It is a comprehensive strategy to increase local visibility of the website. Includes among other registration website to relevant directories online.

4. Adaptation strategies based on the day of Google updates

Given the notoriety of Google as a search engine, we make sure to be aware of the latest news about optimizing for Google. When updates, we adjust the shot to keep the good ranking of our customers.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

The positioning of a website through SEO techniques (Search Engine Optimization) is the only natural way to get visitors from search engines without paying advertisers the system, unlike other methods like Google Adwords.

If you are positioned at the top of the search engines, it is because you have indexed correctly and believe that your website is more relevant than others. Thus, in addition to more visitors from search, users see you at the top also combine this with a better quality and uniqueness of the site.

In addition, a person to access your blog via a query on Google or Bing, for example, means that you are looking for specific information, a product or service that you offer, and is ready to take specific action (such as clicking on an advertising block or fill out a form).

Free SEO

Unlike the payment systems like Google Adwords or Yahoo advertising, if you can position yourself on the search engines with SEO, you can hold your position for a long time or even indefinitely. Moreover, apart from the competition, the SEO campaign you can ride without having to pay anything to come out on top.

Another benefit to consider is that many browsers today have the ability to block advertising; it can affect you in the economic, if you have done SEO or not, but if you go in the organic results of Google, no one will take away. But if you get good results with systems like Adsense, you cannot find those using these inhibitors.

SEO benefits for all

As mentioned, the SEO aims to position the pages of the search engines in the most natural way possible, without payment system. And with this system, he gains the whole world. First, the user accessing Google or other search engines and find what you need on your web page (information, products, etc.), and on the other, you and your advertisers if you decide to monetize your website.

Search Engine Optimization (SEO) is the process of doing one time one-page optimization and then fine tuning your website on constant basis. On-going process which brings constant traffic to your website is needed to achieve visibility goals of your brand.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Optimizing search engines allow to naturally direct customers to your website. They have taken the first step in searching. Your location at the top of their search results allows you to be present in their minds and strengthens the credibility of your business. After all, why you figurerize as high in the results list, if you were not one of the first companies of interest? Your location totally changes the way your business is perceived online, and therefore the way you are perceived offline.
To give you a head start with the optimization of search engines, here are three key factors to be taken into account when optimizing your site:
Keywords and phrases: give each page of your site a word or phrase; do not try to optimize the page for several keywords or phrases at a time. Make a list of keywords and phrases you want to use then and then log on to Internet and search online keyword management tool. This will allow you to isolate the words that will bring out your site via search engines.
Content is king: Make sure that your site contains a well-written and unique text that focuses on your keywords and key phrases. An updated continuously update content also helps to preserve the appearance of brand new digital imprint of your site. This is a major requirement for a continued relevance to a search engine.
Web site optimized for SEO: as far as possible, try to design your website so that it can be optimized continuously. Your web designer must understand that you want to be able to update at any time your content optimized for SEO. Keep in mind that the monitoring programs of the major search engines seek and classify by content and not by Flash animations or images.

These three factors aside, the most important point perhaps we should remember about that optimizing search engines can do for your business is that your classification depends on the ease of navigation of your site according to the user. Your credibility and your ranking at the top of the list of search results will be the fallout from the improvement of the online experience of your business: helping your clients be interested in you and you will reap the fruit of your efforts .