What the Responsive Design
Customers connect more and more often from their phone or tablet, websites must learn to adapt to new connection arrangements. Tactility or slow internet speed, each terminal has features and a screen resolution of its own and that make the rendering is different to the base site.
This implies rethinking the approach of creating a website to better anticipate the various constraints related to each media. The responsive design is now an essential solution if we are to maintain its presence on the internet and that, whatever the borrowed navigation support.
Benefits Responsive Design
The advantages of Responsive Web Design are many. This technique allows offering more reactivity to a website which then adapts to different screen resolutions available. This technique enables universal viewing a website using the new rules and CSS 3 properties (Media Queries, micro formats …), accepted by the majority of browsers.
Columns and image adjust, resize and move automatically depending on whether the screen resolution requires. This technique provides optimum ergonomics in preserving intact the quality of the information website.
The Responsive Design is a strategic long-term solution because it allows a search to answer more quickly by displaying only the most relevant elements to mobile users. With responsive web design, more link redirection concern. Once set up, there is very little maintenance to perform and the cost of development is more interesting than a specialized mobile site.
With Responsive Design, is the assurance of a single URL: perfect for promotional campaigns. It is well known including the crucial interest of Responsive Design in the commercial sector. Indeed, the non-adjustment of site browsing support can greatly affect the mobile user of the shopping experience.
The only link to the original site allows the mobile carrier to observe the structure of information full site thereby reducing the time needed to adapt to the new format. The site appears automatically according to the screen without asking how the user wants to browse. Of course, the classic version of the website remains available for regulars to the original display.
Responsive Design and SEO
About site Responsive Design SEO, it generates no problem. This is the ideal option if you wish to propose the site in different versions. Image previews of a certain width in the results pages of a search engine represent a considerable asset for SEO.
Also, indexing is much better with responsive design, it adapts to all display media. Moreover, knowing that each page a unique address any version, incoming links are directed all to the same URL for easy referencing. This allows savings considerable scale since a single modification is necessary in a site built with Responsive Design.
Conclusion on Responsive Design
The responsive design is definitely an effective solution to provide a user experience in line with the intended use. This is a major evolution of web design inviting designers a new ergonomic challenge and ensuring users an enriched experience. As for the disadvantages generated by this technique, this means more investment in the design and development of the site.
It should however know that alternatives exist: these alternative sites for mobile that direct visitors in possession of a Smartphone to the mobile site or mobile applications that best if they are to control the experience of user, remain rather costly to develop and does not allow optimal indexing
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