To enhance the visibility of your site, website ought to be among the highest search results which may solely be attainable if your page rank is higher. Completely different SEO program prefer different techniques to rank any web site, to vie along with your competitors you would like to optimize the positioning in line with the rule followed by the search engines to calculate the page rank.

Your target keyword plays an important role in dragging customers to your site, you need to know the keywords which your competitors are objecting and also need to consider the density of the keyword which plays the role of relevance and helps your customers to divert to your site.

 

The latest updates of Google, Yahoo and other popular search engines, which keep on changing their strategy to rank sites. As Google is the most widely used search engine you need to keep updated with Google Panda and Penguin which can considerably help you.

 

Website URL is also an important consideration which should be chosen corresponding to the contents on your site and should be descriptive.

 

Number of quality back links, as your site’s ranking is partly based on the quantity and eminence of those sites that links to you and it is considered as an important factor that effect to your visibility.

 

To reach to your target customer you need a potential work out and through hard work, which will considerably help you to grab the market. But it is quite hard to keep updated with the latest trends of search engines.