Alexa has long been known as a significant provider of statistics relating to web traffic on the Internet and depending on who you speak to, the importance of its ranking system is either significant or does not warrant that much attention. In regard to assessing the importance of a particular website or webpage online, Google Page rank is an important metric. However, many webmasters want to know how they can improve Alexa ranking as well. Some of important steps are:

  • Install Alexa toolbar:

Install Alexa toolbar into your every browser. You can install the toolbar from here. It plays a very important role to track your website.

  • Put Alexa Rank Widget for your site:

You can create the Alexa widget and paste the java script codes for it on your html page. Make the Alexa widget for your site from here. It displays the Alexa ranking stats of your website on each of your pages and blogs.

  • Encourage visitors to use Alexa toolbar:

It is a very important task to do as it counts on traffic to your website. You can do this by creating your custom toolbar.

  • Claim/verify your Website on Alexa.com:

You can easily claim your website on Alexa.com. Sign up with a new account of your website and then insert Meta tag in the head Section of your site.

There are plugin as Claim Alexa, Alexa Claim and Certify that enables you to claim your Word Press site on Alexa easily.

  • Generate Good PR & Quality Backlinks on your Websites and Blogs:

Good backlinks will increase page rank of your website. Good page rank websites are very search engine friendly. As a result, it will increase the chance of indexing your site among first few pages of search result.  There are more possibilities of more users on your website.

  • Good quality content:

When it comes to website or webpage content is the king. Duplicate content is dangerous to page rankings. Content doesn’t just refer to the quality of the material in your website; its presentation is also as relevant.

  • Increase website traffic with Social Media:

When you get your site stumbled or dig and your blogs get shared in social networking sites by visitors, you get a maximum visitors to your website which have a positive impact on your Alexa ranking.

  • Directory Submissions for your website:

Directories contains website in category wise. It helps you to make popular inbound links. Good quality backlinks play a major role in increasing the PR of a site and thus increase the Alexa ranking. Some important directories are Dmoz, Yahoo.

If you are interested in finding out more about Alexa and if you wish to install their toolbar, you can do so at http://www.alexa.com .