Whenever you want to search something on internet, you enter your query, and then you get a long list of your search results. Usually people will not go for checking out all the results, but only those on the top of the list. Users generally tend to look into websites that are at the top of the list assuming those to be more relevant to the query. Have you ever wondered how and why these websites rank higher than others? Sometimes it may happen that you have designed your website, uploaded all the files and set up your blog, but still not getting any visitors. What is the reason for that?  The answer to all these questions is SEO. SEO is an acronym for “search engine optimization”. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results.

Search engine optimization (SEO) may target various kinds of search, including video search, local search, image search, and industry specific vertical search engines. It helps you bring your page earlier or higher and more frequently to appear in search results list. This will help your web site or web page receive more visitors from the search engine.

85% of Internet users find websites through search engines. 90% of Internet users do not go past the top 30 search engine results. They simply type something else if they can’t find a relevant site. 75% of Internet users have the intention of purchasing a product or service when using search engines. The search engine ranking becomes higher with the increase in popularity of a website. At the end of the day, marketing has an aim to drive more sales to the business, SEO is an extremely effective form of online marketing which will give you value for your money.

IT Niche says, search engine optimization campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase. Converting those visitors into potential customers is one of the arts of search engine optimization. Selecting your keywords or phrases to target your audience, search engine optimization ensures that you and your company are found globally or regionally by those who require exactly what you offer. SEO has many benefits for any organization which wants to reach all potential customers locally or globally. The main aim of Search Engine Optimization is to reach those top results on search engines so that when users are looking for a certain product they will find your website and click through, therefore the SEO work is driving traffic to the website and subsequently increases sales.