Search engine optimization (SEO)

Search engine optimization is the process of moving the visibility of a webpage or website in search engine. Search Engine optimization uses techniques and tactics to increase the amount of visitors to a web page or website and obtains a high-rank in the search results page of a search engine.

SEO plays an important role in internet marketing. SEO is best way of advertising your business in the competitive field. SEO is a process of performing some changes and allows your website to appear among the first few results on a search engine results page. SEO uses specific key words strategically throughout content created with the purpose of being published onto the internet. Those keywords are regularly used in search engines.Some of Essential SEO Techniques:

  • Content is the King
  • Identify Target Keywords
  • Page titles, description and formatting
  • Internal linking
  • Commit to Social Networking
  • Update your website frequently

SEO Internet marketing can help any company through their site to sell products.SEO companies ensure that your site has all the SEO Internet marketing such as business improvement, localized product sales, high quality online generation etc. SEO experts ensure you to remain competitive in the online business if you stick with them. They will have all they need to ensure business success.

Social Media Marketing (SMM)

SMM does not involve search engines, but does play a key role in a website’s exposure and online marketing efforts. Whereas dealing with search engines requires a delicate and constant adjustment of subtle factors (SEO) or costly premiums (SEM), working through social media is relatively cheap and holds the promise of incredibly lucrative growth, if done properly.

Having seen the power and reach of viral content, companies have flocked to the social Web in order to utilize this “online word of mouth” for their own branding efforts. This includes having a corporate presence on:

  • Social networks, such as Facebook and Twitter
  • Streaming video services, like YouTube
  • Location check-ins, like Foursquare
  • Image sharing, like Instagram and Pinterest

Social media allows for information to spread exponentially, allowing company advertising efforts to spread very quickly and to like-minded audiences all at the efforts of the viewer’s themselves. Companies can also utilize social networks and social website components (like comment systems) to establish a more personal engagement with users; increasing the feeling of customer loyalty, brand awareness, and direct customer support.