Search Engines Optimization improves the visibility of your business, leading your site to a better positioning in the search engine results pages. Search engine optimization and marketing offer a tangible and effective presence on search engines, leading to increased sales, profitability and cost effectiveness to our customers. The search engine optimization services that we offer include basic services such as Organic Search Optimization, On-Page, Link Building, Keyword Research and Strategy as well as Activity Reports.

The optimization for search engines is not a simple improvement in online marketing. This is online marketing itself. SEO is fundamental and essential to your online presence. Our strategies will greatly improve your position on the search engines. Our team focuses on your business, improves your traffic flow and your Internet-based operations.

There are two forms of optimization, the SEO “Search Engine Optimization” and the SEM “Search Engine Marketing“. The SEO strategy consists in the preparation of the website in order to improve its natural positioning in the search engines; these are the results that appear in the main body of the search engine pages, ex. Google. SEM marketing refers to paid traffic generated by commercial link buying services on search engine results pages, ex. Google Adwords.

Whatever the method chosen, SEO or SEM, both are based on a fundamental aspect: the keywords. These are the words typed by the user in the search engine window when he seeks something. The search engine indexes your website and if that word or keyword phrase has a certain frequency on your site (keyword density) or if it is defined as a tag (meta tag), your website will appear in the search results. Occupying one of the top spots in the results is usually crucial to generate the maximum traffic on your site and therefore the maximum number of leads or possible orders.

We put a lot of effort to get a higher positioning in the local search engine results. Our tools allow us to see improvements in your rankings, and compare them to your competitors. By properly targeting your audience, you dramatically increase your profitability.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com