To successfully develop a winning marketing strategy on social networks, it is important to understand the core elements that will define the project’s course of action. In this light, the “Community Manager” and social media strategist is based on 10 key rules that it is important to follow to successfully develop a dynamic presence, positive and profitable in the communities.

The 10 rules to follow to develop a winning marketing strategy on social networks

  1. Define and understand its audience: Who are my audience? What are they looking? What are their habits? What behaviors they adopt on social networks? How to use the concepts of netnography to understand its audience?

  2. Know how to reach its target and meet its customers: What social networks used by my listeners? How often they do they attend? How to deploy the ecosystem and the social hierarchy of our target?

  3. Choosing the right communication mediums: What social media to focus our strategy? Where to focus efforts?

  4. Create a brand: How to set up an image that will appeal and capture attention?

  5. Know reach influencers: Who are the troop leaders (opinion leaders) for communities to join? How to capture their interest and make the spokesmen of our brand?

  6. Create and maintain a relationship with its audience: What to tell his audience to capture their attention How to build a profitable speech? How do listeners interact with our brand? What are the elements to be established to develop a long term relationship with communities?

  7. Generate qualified digital content: How to recover tangible results of our speech and our actions?

  8. Encourage sharing: How to establish a genuine discussion between our brand and the community? What to do for it to be positive?

  9. Build a powerful database: How obtain relevant information about our listeners?

  10. To analyze the results of our actions: How to measure results? How to go further and refine our strategy?

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