This is a ranking system proposed by Alexa.com (controlled by Amazon.com) that evaluates and shows the number of visits to the referenced websites. The algorithm on which Alexa base to calculate the traffic is quite simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed on their browser, and over a period of three months.

This traffic is based on certain parameters such as the scope and number of page views. The scope is measured against the number of users who visit a particular site in one day (24 hours). The views show the number of times a particular page has been visited by users of Alexa.  Alexa says that if multiple users visit the same page at the same time, their visits is counted as one.

The first step in the classification process is the evaluation of the scope and number of page views for all daily basis on websites. Alexa ranking (the Ranking) is obtained by calculating the three-month average of the number of page views and reach.

 If you want to improve your ranking on Alexa, simply follow these tips.

  • Download and install the Alexa Toolbar; then go to your site.
  • Place the Alexa widget on your website to entice your visitors; after all, you know that every click is important.
  • Provide your visitors with a high value added content. Promote your content on forums, social networks … The goal is to get the maximum visitors on your site. In this pool, you’ll definitely many users with the Alexa toolbar installed.
  • Optimize your site (or specific pages) for keywords related to Alexa.
  • Post information about the Alexa Toolbar from your friends and convince them to download and install on their computer, and ask them to visit your site.
  • Use Alexa redirection when you communicate your URL. Place before the URL of your site. Alexa and take into account the traffic generated, even if users do not have the Alexa toolbar installed to.
  • As usual, every time you post on a forum or blog, do not forget to include a link to website in your signature.

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