Search Engines Optimization improves the visibility of your business, leading your site to a better positioning in the search engine results pages. Search engine optimization and marketing offer a tangible and effective presence on search engines, leading to increased sales, profitability and cost effectiveness to our customers. The search engine optimization services that we offer include basic services such as Organic Search Optimization, On-Page, Link Building, Keyword Research and Strategy as well as Activity Reports.

The optimization for search engines is not a simple improvement in online marketing. This is online marketing itself. SEO is fundamental and essential to your online presence. Our strategies will greatly improve your position on the search engines. Our team focuses on your business, improves your traffic flow and your Internet-based operations.

There are two forms of optimization, the SEO “Search Engine Optimization” and the SEM “Search Engine Marketing“. The SEO strategy consists in the preparation of the website in order to improve its natural positioning in the search engines; these are the results that appear in the main body of the search engine pages, ex. Google. SEM marketing refers to paid traffic generated by commercial link buying services on search engine results pages, ex. Google Adwords.

Whatever the method chosen, SEO or SEM, both are based on a fundamental aspect: the keywords. These are the words typed by the user in the search engine window when he seeks something. The search engine indexes your website and if that word or keyword phrase has a certain frequency on your site (keyword density) or if it is defined as a tag (meta tag), your website will appear in the search results. Occupying one of the top spots in the results is usually crucial to generate the maximum traffic on your site and therefore the maximum number of leads or possible orders.

We put a lot of effort to get a higher positioning in the local search engine results. Our tools allow us to see improvements in your rankings, and compare them to your competitors. By properly targeting your audience, you dramatically increase your profitability.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

IT Niche, Website Design and Development company based in Memphis, Tennessee, has created and referenced websites for small and medium-sized businesses and the professions. We offer services ranging from the development of Internet strategies to the creation of websites, through referencing on Google and Bing search engines and through Search Engine Optimization.

Our team of Internet enthusiasts will be able to support you and advise you effectively on your online marketing development project, website creation or redesign of your current website. Start a strategic analysis oriented towards your business objectives and tailored to your clientele. Our expertise, acquired  with the development of more than 1000 websites, makes IT Niche a partner of choice for completing your website design project as well as your digital marketing strategies. We also take care of your communication on social networks and the adaptation of your website for mobiles.

IT Niche has stood out since 2000, thanks to its unique and effective Web designs, adapted to the needs and tastes of SMEs. The design of a website and a digital advertising strategy is very important in your marketing activities. Our team of experts can optimize your website and propel your Internet strategies. You will achieve tangible and measurable results, thanks in particular to well thought-out SEO campaigns and the strength of our analytical specialists.

IT Niche, Internet marketing company is one of the most important digital marketing company in Memphis, TN; Since our foundation, we have remained human in our approach. Our mission is simple: to help businesses grow and evolve through the Internet. Contact us today for an enjoyable experience, focused on real results. We will be pleased to discuss the opportunities available to you. Today we go further with the Google Partner certification to accompany our customers for their Google Adwords ads.

IT Niche is Memphis based Website Design and Internet Marketing company that specializes in creating websites for Small and large companies. Like other design and / or website design companies, we are professional and attentive to our customers. On the other hand, what sets us apart from our competitors is our long-term vision of the web market, a complete site management service, our positioning service (referencing and optimization of sites on search engines), Marketing projects and all the new ideas we offer companies for the strategic stages of their development.

We offer professional web design services with excellent graphic design creativity. A new dimension to web design. A new sense to user-friendly navigation. A new wave of freshness and dynamism. Over the years, our web site design company in Memphis, TN has carved out a niche for itself through a carefully planned and personalized web design program that focuses on creating a complete identity on the web Web that aims to build a reliable image.

As a web site design company and development services in Memphis we offer customer-oriented solutions and, more importantly deliver efficiently and on time.

The general exercise of designing the web image is a beautiful mix of creativity, aesthetics, balance, color, harmony and memorization. The web design team relies on their creative resources and employs some of the most powerful design software in the world, including Macromedia Dreamweaver, Macromedia Flash Adobe PhotoShop and Corel CorelDraw.

Our company has different specialists who each have their role to play in the creation of websites, which allows us to offer an even more specialized service whatever your needs.

For more details please call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com.

The optimization for search engines or search engine optimization is a real issue at several levels:

– Make their website visible in a sustainable way;
– Receive qualified traffic from search engines;
– Win a brand image among Internet users.

The objective of the work site optimization for search engines is, firstly, to define the terms / queries that users are likely to take to reach the site. These keywords will be selected based on the activity of the company and depending on traffic. A keyword too specific will not bring enough traffic and a keyword too generic bring a large volume of unqualified traffic.

Appear on Google first page for a query called “generic” (eg “mp3”), ensures a high volume of traffic. In fact, about two-thirds of users click on one of the results of the first page and almost all do not look beyond the third.

Because of this enormous potential traffic, webmasters seek by all means to be at the top of the list, even “cheat”. There was at one time using spamdexing techniques (spamdexing) for cheat engine robots back to the site. The engines have responded by modifying their ranking algorithms to penalize or blacklist these “rogue” sites.

The goal of a search engine is to provide the most relevant query to the user, the engine ranking algorithms are constantly modified to move in that direction, in that of the user.

The answer that Google regularly brings to all the webmasters who want to know the techniques to optimize their sites is that they have to think about designing a pleasant and appropriate site for the user rather than trying to create a site for their robot indexing (crawler). Even if there are practices to avoid penalizing the ranking of a website, the best way to have a good rest classified site to ensure that it brings a real benefit for the user.

The optimization for search engines is a difficult area to quantify in terms of results: indeed, the ranking algorithms change constantly.

An effective method to optimize a site is to “get under the skin” of a search engine and see what information he can use to rank a page, URL, meta tags, titles, content, images, files …

According to the results of the International Observatory of Internet Professions competence “Search Engine Optimization” appears as one of the most popular in all of professional profiles. While this may appear as logical for a webmaster or a web designer this seems surprising, for example to a specialist in internet databases, but the way he organizes the functioning of the BDD can provide a significant gain in site optimization . In fact according to studies, this skill, put forward and proved an essential asset in a job search phase.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Web search engines are interested in the optimization has three basic functions: The search sites or Web pages on the Internet (which is not yet in the database) using robots, indexing sites and / or web pages according to a certain logic, called algorithm, and put a database available to users which contains many pages or sites whose pages have a maximum content are found in first pages of results.

The database search engine is structured so that the most accurate results are displayed as soon as possible after someone launched a search with a specific word or string of words. The work of SEOs therefore consists in the fact to “explain” to the search engines which pages of their sites fit most with the keywords with which users are seeking.

Optimization for Search Engines

Optimize does not mean to use the Black Hat SEO and give a false impression to the search engines. Once the robots discover that a Webmaster trying to cheat, they tend not to index these pages and can even banner the entire site.

To optimize a web page it is necessary to know how the various search engines to be able to apply the necessary and honest techniques that allow “put” its pages optimized in a first position (first page) of the search engines. We must “explain” robots to which a Web page address, which she talks about and why this page provides more information valid than other competing pages. This happens exclusively through the optimization of web pages for SEO and using real content in each page.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com