What the paid search (Search Engine Marketing)? The placement fee translates into purchasing targeted keywords in search engine results that appear in the space intended for the paid search (which are located in the top of the page or in the right margin).

A well thought out strategy SEM (Search Engine Marketing)

A classic SEM (Search Engine Marketing) strategy is to publish on the search engines for text-based ads that are paid by PPC (pay per click). The best known PPC (Pay Per Click) platforms are Google AdWords, Yahoo Search Marketing and Facebook.

The great advantage of PPC (Pay Per Click) campaigns is that you can yourself define your advertising budget and launching a campaign on a budget of a few dollars a day. When the set budget is exhausted, the ads are not published and no extra cost is caused.

Meanwhile, you get information for your campaign, which allows you to continually refine your strategy and increase your ROI. As you can immediately measure the success of your ad, you know exactly if it is worthwhile to invest more in PPC campaign or whether it is better that you revise.

Organization of a PPC campaign:

• We define with you keywords, geographic regions, etc.
• We create ads and “landing pages” (first pages of your site that new visitors use) adapted to your target group
• We jointly define a budget for the campaign
• We put your ad online
• We analyze the data from the PPC platform for your campaign
• We optimize ad performance and maximize return on investment

IT Niche can help you set up your paid search campaigns as well make the most of every dollar!

This is a ranking system proposed by Alexa.com (controlled by Amazon.com) that evaluates and shows the number of visits to the referenced websites. The algorithm on which Alexa base to calculate the traffic is quite simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed on their browser, and over a period of three months.

This traffic is based on certain parameters such as the scope and number of page views. The scope is measured against the number of users who visit a particular site in one day (24 hours). The views show the number of times a particular page has been visited by users of Alexa.  Alexa says that if multiple users visit the same page at the same time, their visits is counted as one.

The first step in the classification process is the evaluation of the scope and number of page views for all daily basis on websites. Alexa ranking (the Ranking) is obtained by calculating the three-month average of the number of page views and reach.

 If you want to improve your ranking on Alexa, simply follow these tips.

• Download and install the Alexa Toolbar; then go to your site.
• Place the Alexa widget on your website to entice your visitors; after all, you know that every click is important.
• Provide your visitors with a high value added content. Promote your content on forums, social networks … The goal is to get the maximum visitors on your site. In this pool, you’ll definitely many users with the Alexa toolbar installed.
• Optimize your site (or specific pages) for keywords related to Alexa.
• Post information about the Alexa Toolbar from your friends and convince them to download and install on their computer, and ask them to visit your site.
• Use Alexa redirection when you communicate your URL. Place before the URL of your site. Alexa and take into account the traffic generated, even if users do not have the Alexa toolbar installed to.
• As usual, every time you post on a forum or blog, do not forget to include a link to website in your signature.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

To successfully develop a winning marketing strategy on social networks, it is important to understand the core elements that will define the project’s course of action. In this light, the “Community Manager” and social media strategist is based on 10 key rules that it is important to follow to successfully develop a dynamic presence, positive and profitable in the communities.

The 10 rules to follow to develop a winning marketing strategy on social networks

1. Define and understand its audience: Who are my audience? What are they looking? What are their habits? What behaviors they adopt on social networks? How to use the concepts of netnography to understand its audience?
2. Know how to reach its target and meet its customers: What social networks used by my listeners? How often they do they attend? How to deploy the ecosystem and the social hierarchy of our target?
3. Choosing the right communication mediums: What social media to focus our strategy? Where to focus efforts?
4. Create a brand: How to set up an image that will appeal and capture attention?
5. Know reach influencers: Who are the troop leaders (opinion leaders) for communities to join? How to capture their interest and make the spokesmen of our brand?
6. Create and maintain a relationship with its audience: What to tell his audience to capture their attention How to build a profitable speech? How do listeners interact with our brand? What are the elements to be established to develop a long term relationship with communities?
7. Generate qualified digital content: How to recover tangible results of our speech and our actions?
8. Encourage sharing: How to establish a genuine discussion between our brand and the community? What to do for it to be positive?
9. Build a powerful database: How obtain relevant information about our listeners?
10. To analyze the results of our actions: How to measure results? How to go further and refine our strategy?

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Search Engine Optimization (SEO) is a technique used to improve the position of their website on search engines like Google, Bing, Yahoo, etc. Good optimization of search engines will give visibility to a website. This is an important step; what good is a nice site if no one can find it !! We use many techniques to appear on the front pages of various search engines. The work to be done must be constant and must be updated regularly to keep the hard earned ranking.  The objective of this process is to improve the positioning in search engines like Google, Bing & Yahoo from keywords associated with the site. With better positioning, your website will attract even more visitors.

SEO steps:

1-Developing a keyword strategy

Our Keyword Analysis software allows us to know what keywords are most relevant for you to increase your visibility on search engines.

2-Optimized site structure

Websites that are easy to navigate have an advantage in terms of user experience, but also in terms of search optimization. The well-built sites are recognized by search engines and rank among the top more easily.

3- Local Marketing

It is a comprehensive strategy to increase local visibility of the website. Includes among other registration website to relevant directories online.

4. Adaptation strategies based on the day of Google updates

Given the notoriety of Google as a search engine, we make sure to be aware of the latest news about optimizing for Google. When updates, we adjust the shot to keep the good ranking of our customers.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

With almost twenty years of success in Internet marketing, IT Niche has divided its services into several key areas: Strategy, Site Analysis, social and mobile networks – with also emailing as an effective communication tool that will promote the success of your overall strategy. With its range of services, IT Niche has helped many clients achieve and exceed their Internet marketing needs, and we are ready to do the same for you.

Five keys to your online success

As we all know, the internet is changing and evolving very quickly and understand the nuances and possibilities of digital marketing can seem difficult. Therefore IT Niche intervenes and helps entrepreneurs to focus on their heart business. We offer cost effective solutions for your business and your budget.

Our experts IT Niche Internet Marketing Consultants offer five major service areas:

STRATEGY: Analysis of your Internet marketing activity

COMPETITIVE ANALYSIS & INTERNET MARKETING STRATEGY

Before starting on the Internet marketing it is important to know positioned in its competitive environment and its target market. Who are you targeting? What are your competitors? [Conduct a competitive analysis]

SITE: Design & website analysis

A website is generating revenue and is a rich source of information. We create attractive and intuitive websites to help your business to be visible and get your message. [Optimize my website]

SEARCH: The SEO

We must not only find customers. The important thing is especially that customers are able to find you on the Web. We will ensure that you are in the best position to be visible and noticed customers looking for your services. [Optimize my visibility, my SEO]

SOCIAL: Optimization of Social Networks

Facebook, Twitter, Youtube and other social networking platforms allow to obtain a high level of interactivity with your customer community. [Optimize my visibility through social media]

MOBILE: Mobile Marketing

Today, work, communication and media consumption is increasingly via smart phones and tablets. Therefore IT Niche is committed to helping you make the most of this new technology. [Make my mobile brand]

In addition to the core services above, we also propose the establishment and execution of email campaign to ensure a flow of communication keeping with your customers.

The Emailing

Inexpensive and easy to implement, Emailing is a very attractive tool for many companies. [Conducting effective email campaign]

New technologies are now part of our consumption patterns to which we must adapt constantly, thus IT Niche specializes in Internet marketing guide and accompany you through a trusted and effective method. Trust IT Niche to provide you with results you can count on. Whether a personalized approach with a selection of specific services, or a complete package to cover all your needs, we have the tools and talent to help you succeed online.