There are several useful benefits of better Alexa Rank as; the Alexa Ranking theme considers records of last 3 months when calculating the Rank of a specific website. By considering last three months’ record and taking the average value, improves a more logical and realistic calculation of the density of web traffic of websites. Considering records of last three months reduce the prospect of fabrication of abnormal increase in website logging in. Here it must be kept in mind that Alexa assess those web sites which have been visited by the users through the Alexa toolbar. Hence, there are greater chances for web sites which have much traffic of visitors and have higher & better Alexa rank, to get larger exposure.

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