The optimization for search engines, commonly known as SEO (short for Search Engine Optimization), is a set of techniques to optimize the visibility of a website in search results pages (SERP for Search Engine Result pages). These techniques seek to improve understanding by the crawlers of the theme and content of one or all pages of a website and to thus increase the natural traffic.

SEO (Search Engine Optimization), aims to improve the positioning of your website on Google and other search engines. Better positioning on search results pages is synonymous with greater online visibility. By being more visible, you maximize your chances as to the increase in traffic.

60% of sales cycles are initiated even before a potential customer is for a representative and 89% of online shoppers use search engines to make a buying decision. It is therefore important that you are visible when someone searches your products and services.

The algorithms of search engines like Google are constantly changing. Indeed, Google wants to offer its users the most relevant results. It must therefore be able to determine what content best meets a keyword phrase. There are a multitude of optimization techniques for search engines. Some are to make changes in the programming of your website and other in content. A complete analysis of your website and its positioning is performed, and then tactics and improvements are made and measured so that your website gets optimal positioning.

Here are some benefits of search engine optimization for your business:

Radiate on the web with targeted content containing keywords searched by your customers. Note that your potential customers conduct their research in order to address their problems;
Generate more traffic to your website through better positioning on the search results pages of search engines;
Keep your website up to date as updates algorithms of search engines.
The optimization approach for search engines with inbound marketing.

We first validate your target audience, and then we will develop your content marketing strategy based on the keywords used by your personas. By targeting the problems of these through a keyword strategy and relevant content, your website will contain a multitude of optimized pages to attract and convert prospects.

Also, we will optimize programming and markup your content so that they meet the new standards of search engines.

IT Niche is Custom Website Design and Development Company, our versatile experienced team includes specialists in all aspects of website design & development, integration and CSS programming of static, dynamic or transnational elements and user training.

According to project needs, our websites are built with WordPress or Drupal platforms. Each is a content management system (CMS) powerful, allowing us to create a website easy to manage, well indexed by the search engines for your needs.

Products and services:

Innovative web strategies that will enhance your business and your products
Creating current web designs promoting a simple and efficient user experience
Effective communication tools such as blogs, news feeds, newsletters, calendars of activities that will help you keep in touch with your customers
Advanced e-business expertise to help you turn your site into a true online store
Responsive Design: Production of interfaces adapting to all platforms, including mobile and tablets
Development of simple to use via administration component WordPress that makes it easy when adding or modifying your content
Search Engine Optimization of your site on search engines (SEO)
Personalized service: we are attentive and always available to answer your questions and your needs throughout the development process and beyond.

We are an Internet Marketing,  website design and development company based on Memphis, TN. We work with individuals and businesses of all sizes to transform ideas into practical solutions oriented to your needs. If you think we can help you or your company in its future projects, or if you want more information do not hesitate to contact us.
Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

The optimization for search engines, commonly known as SEO (short for Search Engine Optimization), is a set of techniques to optimize the visibility of a website in search results pages (SERPs for Search Engine Result pages). These techniques seek to improve understanding of the theme and content by the crawlers of one or all pages of a website and increase traffic and it’s natural (or organic).

If you are looking for an optimization service for search engines (SEO), you are at the right place! The optimization service search engine IT Niche aims to make you go first on Google, Bing and Yahoo. Our offer combines optimization for search engines (SEO), cost per click (CPC) (including Google AdWords, Facebook for business, LinkedIn Ads and several others).

In the end, you will be among the first in your industry on Google and its partner sites. You can also better manage your sales cycles and better convert your web traffic into revenue by displaying targeted offers to your future customers who visited your website or who have visited the competitor’s websites.

 Site Analysis

We will analyze your site as would a search engine, emulating its approach and its mechanisms. Every element of your page will be carefully assessed in order to provide a precise list of changes to your site. We did not simply read the general guidelines issued by search engines. Our system is based on the analysis of thousands of sites highly positioned in the results pages of search engines. In these analyzes will add the algorithms of search engines and back-analyzes, which enable us to develop an efficient performance tuning regularly updated by continuous research.

Competitive Analysis

Ask the search engines and take a closer look at the sites that are better positioned than yours. Our formula to establish will allow a comparative analysis between your site and those of a competitor. This will highlight the elements that have led to your competitor in a better position than you, and the benefits that you may have in relation to it.

Statistical Analyses

We will provide accurate reports on the effectiveness of each element of your website according to their specificity, their functions, the use of keywords and all these variables combined. These reports will then be compared to the statistics we have collected over the years on thousands of websites strongly positioned, as well as statistics related to your strongest competitor. These reports ultimately provide the basis for the preparation of guidelines that will tell you the best way to optimize your site.

The method to attract and retain customers from the Internet is termed as Internet Marketing. Online marketing is to use the practices of marketing and advertising that touch to new communication technologies, such as mailing lists, polls lines or internet sites. The return on investment can be huge, but it must fully commit and dedicate the necessary time and money to get there.

The very important good news is that internet marketing is easier than ever to build a web presence through free or low cost tools that require no programming knowledge. It’s just as easy to create pages on social media.

Many companies create a website and pages on social media, but neglect to keep them updated. They also hesitate to resort to experts to get the help they need. This results in poor results and frustration.

Four steps to success

IT Niche, Internet Marketing Firm provides with advice on all aspects of marketing and sales, recommends four steps to foster online success.

1. Start small

Do not waste time or money to create a very big website and expensive from the start. The main and foremost key is to begin the process. Start small and gradually build your site over your learning.

2. Focus on design

In addition to being with simple and user-friendly website, your website and your web pages on social media should not be too full of text. Highlight beautiful pictures, calls for clear call to action (Example: Download now, Click Here) and contact information on each page.

3. Build a community

Use of value-added unique content to encourage and attract the development of an online community. Think of the fun and educational content rather than purely promotional content. Take a leadership position in your industry by offering practical unique articles, digital books, graphics and informative videos. Where visitors are more likely wish to share such unique content with their online networks, ideally to become ambassadors of your company.

4. Evaluate, learn and optimize

The real beauty of the Internet, says IT Niche, is that it allows you to see the immediate results of your efforts online, using data on web traffic, available through your website and on your web pages social media. This information gives you the ability to quickly test the effectiveness of different content, layouts and promotional campaigns to determine what attracts the most visitors, which is shared more often and causing the most entries or sales.

For more information, download the Free eBook to Increase your sales with online marketing. This guide shows you how your business can benefit from online marketing.

World of web design has been ever changing over the last few years. With new advancements in technology and changing preferences of internet users inspires the trends in website design. It is important for web designers to keep up with current and upcoming design trends for 2015.

Below are the few trends which has been popular in the past and it is expected that they will again take the center stage in 2015 also.

Responsive Design: This is one of the popular trends of 2013, which will be on high in 2014. These days there are different forms of digital media. More and more people are using smart phones, tablets and I pads. So, the idea is to design sites in such a way that it supports different form of digital media and can run on all environments without the use of any other application. Websites should be optimized to view on a variety of screen sizes and resolutions.

Flat Design: This is very much related to simplicity in designs. Design your website in a simple way with no shadows or 3D element. A simple design will make your website clean and easy to read with great user experience. For this, you can also go for metro theme.

Retina Support: Retina display was first introduced by Apple in 2012. Retina screens are basically twice as dense as any average LCD, which is high enough that human eyes are unable to notice pixilation at a typical viewing distance. Retina.js is a JavaScript library used to deliver high-resolution images to Retina Display devices.

Fixed Header Bars: You may have seen fixed headers in blogs, social networking sites etc. These fixed header bars allow the user to navigate through your site without having to scroll through a lot of content on your page. As visitors scroll down your page this will offer constant support for navigation and a trip back to the home page.

Single Page Websites: Instead of putting all your content on different pages, designers are now opting to put all content and images on one single page. Sectioning your content will help your visitors navigate through your content.

Parallax Scrolling: Parallax scrolling allows designers to control the depth of objects. Combined with HTML5 and CSS3, parallax scrolling makes animations come alive, with very little design cost.

Infinite Scrolling: You may have seen infinite scrolling in many popular social media sites and e commerce sites. It is the ability for a site to automatically load more content when a user scrolls all the way to the bottom of the page.

IT Niche is a Tennessee based Web Design Development Company located in Memphis. IT Niche is specializes in Web Design Development, Internet Marketing, SEO and Social Media. For a Free Consultation, Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com. Visit our website www.itniche.com for more details.