Online marketing services extend to web design, web development, search engine optimization and social marketing strategy. However it is difficult to choose the right combination of media and create an online marketing strategy that will help increase your website traffic and that will convert visitors into customers. You have to find the right fit. The best online marketing services do not necessarily come bundled, such as SEO packages, but these packages offer the best online marketing strategy, taking into account your goals. You can create a set of specific, measurable and achievable goals in a given time. As long as you are realistic, you can achieve your goals. The most important part of the project is to establish a thorough market research before implementing any kind of online marketing service.

Marketing on the internet is an essential component of a company’s success. Whether you are a self-entrepreneur or a large company, you need to increase your visibility in order to reach as many potential customers as possible for your products or services online, whether from a search engine or a social network from a computer, a mobile phone or a tablet.

Internet is evolving faster than any technology and with the exposure of websites, the variety of means of access and the new forms of online interactions, the Internet has also become more complex.

The IT Niche will help you set up an internet marketing strategy to improve your online presence, increase your website traffic, generate online sales and engage your customers.

IT Niche provides Internet marketing services regardless of the size of your business in Memphis, TN or the world. Whether you have a corporate website or an online store, we can help you to grow your business online!

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 or 901-489-1234 on normal US office hours or email is at sales@itniche.com

The SMO or Social Media Optimization is to improve the visibility and reputation of a company via social networks.

Generate traffic to your website:  The presence on social networks increases your visibility, the points of contacts with your prospects and the number of links that lead to your site. You can generate traffic to your site, these are new acquisition channels.
Users arrive on your site not through search engines but via posts on social networks, links on blogs or via your profile on these networks.

Reaching potential customers:  You have a wider coverage with social networks, which allows you to reach more people and thus get in touch with potential prospects or customers.

Improve your e-reputation:  By being present on social networks you manage your reputation more easily, what is said about you, what is transmitted, what is shared. You can monitor, participate and act when needed.

Creating an active community:  Social networks allow people to share common interests and share ideas and opinions. You can spark this interest and create a community around you that shares its opinions and experiences with your company.

Valuing your content: your blog articles, your news, your products, all your productions can be highlighted on social networks. You can relay them on each of them, thinking about adapting the format according to each network.

Acquire backlinks:  The backlinks or “inbound links” are links to a page of your site from a page of another site. More authority sites will refer to your content plus you will have visits to your site. This also improves your natural SEO.

Improve Your SEO: Search Engine Optimization and SMO are different and complementary. A good SMO strategy however should improve your natural SEO and get you back in the pagerank of the search engines.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Web search engines are interested in the optimization has three basic functions: The search sites or Web pages on the Internet (which is not yet in the database) using robots, indexing sites and / or web pages according to a certain logic, called algorithm, and put a database available to users which contains many pages or sites whose pages have a maximum content are found in first pages of results.

The database search engine is structured so that the most accurate results are displayed as soon as possible after someone launched a search with a specific word or string of words. The work of SEOs therefore consists in the fact to “explain” to the search engines which pages of their sites fit most with the keywords with which users are seeking.

Optimization for Search Engines

Optimize does not mean to use the Black Hat SEO and give a false impression to the search engines. Once the robots discover that a Webmaster trying to cheat, they tend not to index these pages and can even banner the entire site.

To optimize a web page it is necessary to know how the various search engines to be able to apply the necessary and honest techniques that allow “put” its pages optimized in a first position (first page) of the search engines. We must “explain” robots to which a Web page address, which she talks about and why this page provides more information valid than other competing pages. This happens exclusively through the optimization of web pages for SEO and using real content in each page.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

What the paid search (Search Engine Marketing)? The placement fee translates into purchasing targeted keywords in search engine results that appear in the space intended for the paid search (which are located in the top of the page or in the right margin).

A well thought out strategy SEM (Search Engine Marketing)

A classic SEM (Search Engine Marketing) strategy is to publish on the search engines for text-based ads that are paid by PPC (pay per click). The best known PPC (Pay Per Click) platforms are Google AdWords, Yahoo Search Marketing and Facebook.

The great advantage of PPC (Pay Per Click) campaigns is that you can yourself define your advertising budget and launching a campaign on a budget of a few dollars a day. When the set budget is exhausted, the ads are not published and no extra cost is caused.

Meanwhile, you get information for your campaign, which allows you to continually refine your strategy and increase your ROI. As you can immediately measure the success of your ad, you know exactly if it is worthwhile to invest more in PPC campaign or whether it is better that you revise.

Organization of a PPC campaign:

• We define with you keywords, geographic regions, etc.
• We create ads and “landing pages” (first pages of your site that new visitors use) adapted to your target group
• We jointly define a budget for the campaign
• We put your ad online
• We analyze the data from the PPC platform for your campaign
• We optimize ad performance and maximize return on investment

IT Niche can help you set up your paid search campaigns as well make the most of every dollar!