Search Engines Optimization improves the visibility of your business, leading your site to a better positioning in the search engine results pages. Search engine optimization and marketing offer a tangible and effective presence on search engines, leading to increased sales, profitability and cost effectiveness to our customers. The search engine optimization services that we offer include basic services such as Organic Search Optimization, On-Page, Link Building, Keyword Research and Strategy as well as Activity Reports.

The optimization for search engines is not a simple improvement in online marketing. This is online marketing itself. SEO is fundamental and essential to your online presence. Our strategies will greatly improve your position on the search engines. Our team focuses on your business, improves your traffic flow and your Internet-based operations.

There are two forms of optimization, the SEO “Search Engine Optimization” and the SEM “Search Engine Marketing“. The SEO strategy consists in the preparation of the website in order to improve its natural positioning in the search engines; these are the results that appear in the main body of the search engine pages, ex. Google. SEM marketing refers to paid traffic generated by commercial link buying services on search engine results pages, ex. Google Adwords.

Whatever the method chosen, SEO or SEM, both are based on a fundamental aspect: the keywords. These are the words typed by the user in the search engine window when he seeks something. The search engine indexes your website and if that word or keyword phrase has a certain frequency on your site (keyword density) or if it is defined as a tag (meta tag), your website will appear in the search results. Occupying one of the top spots in the results is usually crucial to generate the maximum traffic on your site and therefore the maximum number of leads or possible orders.

We put a lot of effort to get a higher positioning in the local search engine results. Our tools allow us to see improvements in your rankings, and compare them to your competitors. By properly targeting your audience, you dramatically increase your profitability.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

What the paid search (Search Engine Marketing)? The placement fee translates into purchasing targeted keywords in search engine results that appear in the space intended for the paid search (which are located in the top of the page or in the right margin).

A well thought out strategy SEM (Search Engine Marketing)

A classic SEM (Search Engine Marketing) strategy is to publish on the search engines for text-based ads that are paid by PPC (pay per click). The best known PPC (Pay Per Click) platforms are Google AdWords, Yahoo Search Marketing and Facebook.

The great advantage of PPC (Pay Per Click) campaigns is that you can yourself define your advertising budget and launching a campaign on a budget of a few dollars a day. When the set budget is exhausted, the ads are not published and no extra cost is caused.

Meanwhile, you get information for your campaign, which allows you to continually refine your strategy and increase your ROI. As you can immediately measure the success of your ad, you know exactly if it is worthwhile to invest more in PPC campaign or whether it is better that you revise.

Organization of a PPC campaign:

• We define with you keywords, geographic regions, etc.
• We create ads and “landing pages” (first pages of your site that new visitors use) adapted to your target group
• We jointly define a budget for the campaign
• We put your ad online
• We analyze the data from the PPC platform for your campaign
• We optimize ad performance and maximize return on investment

IT Niche can help you set up your paid search campaigns as well make the most of every dollar!