Search Engines Optimization improves the visibility of your business, leading your site to a better positioning in the search engine results pages. Search engine optimization and marketing offer a tangible and effective presence on search engines, leading to increased sales, profitability and cost effectiveness to our customers. The search engine optimization services that we offer include basic services such as Organic Search Optimization, On-Page, Link Building, Keyword Research and Strategy as well as Activity Reports.

The optimization for search engines is not a simple improvement in online marketing. This is online marketing itself. SEO is fundamental and essential to your online presence. Our strategies will greatly improve your position on the search engines. Our team focuses on your business, improves your traffic flow and your Internet-based operations.

There are two forms of optimization, the SEO “Search Engine Optimization” and the SEM “Search Engine Marketing“. The SEO strategy consists in the preparation of the website in order to improve its natural positioning in the search engines; these are the results that appear in the main body of the search engine pages, ex. Google. SEM marketing refers to paid traffic generated by commercial link buying services on search engine results pages, ex. Google Adwords.

Whatever the method chosen, SEO or SEM, both are based on a fundamental aspect: the keywords. These are the words typed by the user in the search engine window when he seeks something. The search engine indexes your website and if that word or keyword phrase has a certain frequency on your site (keyword density) or if it is defined as a tag (meta tag), your website will appear in the search results. Occupying one of the top spots in the results is usually crucial to generate the maximum traffic on your site and therefore the maximum number of leads or possible orders.

We put a lot of effort to get a higher positioning in the local search engine results. Our tools allow us to see improvements in your rankings, and compare them to your competitors. By properly targeting your audience, you dramatically increase your profitability.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

The optimization for search engines or search engine optimization is a real issue at several levels:

– Make their website visible in a sustainable way;
– Receive qualified traffic from search engines;
– Win a brand image among Internet users.

The objective of the work site optimization for search engines is, firstly, to define the terms / queries that users are likely to take to reach the site. These keywords will be selected based on the activity of the company and depending on traffic. A keyword too specific will not bring enough traffic and a keyword too generic bring a large volume of unqualified traffic.

Appear on Google first page for a query called “generic” (eg “mp3”), ensures a high volume of traffic. In fact, about two-thirds of users click on one of the results of the first page and almost all do not look beyond the third.

Because of this enormous potential traffic, webmasters seek by all means to be at the top of the list, even “cheat”. There was at one time using spamdexing techniques (spamdexing) for cheat engine robots back to the site. The engines have responded by modifying their ranking algorithms to penalize or blacklist these “rogue” sites.

The goal of a search engine is to provide the most relevant query to the user, the engine ranking algorithms are constantly modified to move in that direction, in that of the user.

The answer that Google regularly brings to all the webmasters who want to know the techniques to optimize their sites is that they have to think about designing a pleasant and appropriate site for the user rather than trying to create a site for their robot indexing (crawler). Even if there are practices to avoid penalizing the ranking of a website, the best way to have a good rest classified site to ensure that it brings a real benefit for the user.

The optimization for search engines is a difficult area to quantify in terms of results: indeed, the ranking algorithms change constantly.

An effective method to optimize a site is to “get under the skin” of a search engine and see what information he can use to rank a page, URL, meta tags, titles, content, images, files …

According to the results of the International Observatory of Internet Professions competence “Search Engine Optimization” appears as one of the most popular in all of professional profiles. While this may appear as logical for a webmaster or a web designer this seems surprising, for example to a specialist in internet databases, but the way he organizes the functioning of the BDD can provide a significant gain in site optimization . In fact according to studies, this skill, put forward and proved an essential asset in a job search phase.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Web search engines are interested in the optimization has three basic functions: The search sites or Web pages on the Internet (which is not yet in the database) using robots, indexing sites and / or web pages according to a certain logic, called algorithm, and put a database available to users which contains many pages or sites whose pages have a maximum content are found in first pages of results.

The database search engine is structured so that the most accurate results are displayed as soon as possible after someone launched a search with a specific word or string of words. The work of SEOs therefore consists in the fact to “explain” to the search engines which pages of their sites fit most with the keywords with which users are seeking.

Optimization for Search Engines

Optimize does not mean to use the Black Hat SEO and give a false impression to the search engines. Once the robots discover that a Webmaster trying to cheat, they tend not to index these pages and can even banner the entire site.

To optimize a web page it is necessary to know how the various search engines to be able to apply the necessary and honest techniques that allow “put” its pages optimized in a first position (first page) of the search engines. We must “explain” robots to which a Web page address, which she talks about and why this page provides more information valid than other competing pages. This happens exclusively through the optimization of web pages for SEO and using real content in each page.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Search Engine Optimization (SEO) is a technique used to improve the position of their website on search engines like Google, Bing, Yahoo, etc. Good optimization of search engines will give visibility to a website. This is an important step; what good is a nice site if no one can find it !! We use many techniques to appear on the front pages of various search engines. The work to be done must be constant and must be updated regularly to keep the hard earned ranking.  The objective of this process is to improve the positioning in search engines like Google, Bing & Yahoo from keywords associated with the site. With better positioning, your website will attract even more visitors.

SEO steps:

1-Developing a keyword strategy

Our Keyword Analysis software allows us to know what keywords are most relevant for you to increase your visibility on search engines.

2-Optimized site structure

Websites that are easy to navigate have an advantage in terms of user experience, but also in terms of search optimization. The well-built sites are recognized by search engines and rank among the top more easily.

3- Local Marketing

It is a comprehensive strategy to increase local visibility of the website. Includes among other registration website to relevant directories online.

4. Adaptation strategies based on the day of Google updates

Given the notoriety of Google as a search engine, we make sure to be aware of the latest news about optimizing for Google. When updates, we adjust the shot to keep the good ranking of our customers.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

With almost twenty years of success in Internet marketing, IT Niche has divided its services into several key areas: Strategy, Site Analysis, social and mobile networks – with also emailing as an effective communication tool that will promote the success of your overall strategy. With its range of services, IT Niche has helped many clients achieve and exceed their Internet marketing needs, and we are ready to do the same for you.

Five keys to your online success

As we all know, the internet is changing and evolving very quickly and understand the nuances and possibilities of digital marketing can seem difficult. Therefore IT Niche intervenes and helps entrepreneurs to focus on their heart business. We offer cost effective solutions for your business and your budget.

Our experts IT Niche Internet Marketing Consultants offer five major service areas:

STRATEGY: Analysis of your Internet marketing activity

COMPETITIVE ANALYSIS & INTERNET MARKETING STRATEGY

Before starting on the Internet marketing it is important to know positioned in its competitive environment and its target market. Who are you targeting? What are your competitors? [Conduct a competitive analysis]

SITE: Design & website analysis

A website is generating revenue and is a rich source of information. We create attractive and intuitive websites to help your business to be visible and get your message. [Optimize my website]

SEARCH: The SEO

We must not only find customers. The important thing is especially that customers are able to find you on the Web. We will ensure that you are in the best position to be visible and noticed customers looking for your services. [Optimize my visibility, my SEO]

SOCIAL: Optimization of Social Networks

Facebook, Twitter, Youtube and other social networking platforms allow to obtain a high level of interactivity with your customer community. [Optimize my visibility through social media]

MOBILE: Mobile Marketing

Today, work, communication and media consumption is increasingly via smart phones and tablets. Therefore IT Niche is committed to helping you make the most of this new technology. [Make my mobile brand]

In addition to the core services above, we also propose the establishment and execution of email campaign to ensure a flow of communication keeping with your customers.

The Emailing

Inexpensive and easy to implement, Emailing is a very attractive tool for many companies. [Conducting effective email campaign]

New technologies are now part of our consumption patterns to which we must adapt constantly, thus IT Niche specializes in Internet marketing guide and accompany you through a trusted and effective method. Trust IT Niche to provide you with results you can count on. Whether a personalized approach with a selection of specific services, or a complete package to cover all your needs, we have the tools and talent to help you succeed online.