This is a ranking system proposed by Alexa.com (controlled by Amazon.com) that evaluates and shows the number of visits to the referenced websites. The algorithm on which Alexa base to calculate the traffic is quite simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed on their browser, and over a period of three months.

This traffic is based on certain parameters such as the scope and number of page views. The scope is measured against the number of users who visit a particular site in one day (24 hours). The views show the number of times a particular page has been visited by users of Alexa.  Alexa says that if multiple users visit the same page at the same time, their visits is counted as one.

The first step in the classification process is the evaluation of the scope and number of page views for all daily basis on websites. Alexa ranking (the Ranking) is obtained by calculating the three-month average of the number of page views and reach.

 If you want to improve your ranking on Alexa, simply follow these tips.

• Download and install the Alexa Toolbar; then go to your site.
• Place the Alexa widget on your website to entice your visitors; after all, you know that every click is important.
• Provide your visitors with a high value added content. Promote your content on forums, social networks … The goal is to get the maximum visitors on your site. In this pool, you’ll definitely many users with the Alexa toolbar installed.
• Optimize your site (or specific pages) for keywords related to Alexa.
• Post information about the Alexa Toolbar from your friends and convince them to download and install on their computer, and ask them to visit your site.
• Use Alexa redirection when you communicate your URL. Place before the URL of your site. Alexa and take into account the traffic generated, even if users do not have the Alexa toolbar installed to.
• As usual, every time you post on a forum or blog, do not forget to include a link to website in your signature.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

The positioning of a website through SEO techniques (Search Engine Optimization) is the only natural way to get visitors from search engines without paying advertisers the system, unlike other methods like Google Adwords.

If you are positioned at the top of the search engines, it is because you have indexed correctly and believe that your website is more relevant than others. Thus, in addition to more visitors from search, users see you at the top also combine this with a better quality and uniqueness of the site.

In addition, a person to access your blog via a query on Google or Bing, for example, means that you are looking for specific information, a product or service that you offer, and is ready to take specific action (such as clicking on an advertising block or fill out a form).

Free SEO

Unlike the payment systems like Google Adwords or Yahoo advertising, if you can position yourself on the search engines with SEO, you can hold your position for a long time or even indefinitely. Moreover, apart from the competition, the SEO campaign you can ride without having to pay anything to come out on top.

Another benefit to consider is that many browsers today have the ability to block advertising; it can affect you in the economic, if you have done SEO or not, but if you go in the organic results of Google, no one will take away. But if you get good results with systems like Adsense, you cannot find those using these inhibitors.

SEO benefits for all

As mentioned, the SEO aims to position the pages of the search engines in the most natural way possible, without payment system. And with this system, he gains the whole world. First, the user accessing Google or other search engines and find what you need on your web page (information, products, etc.), and on the other, you and your advertisers if you decide to monetize your website.

Search Engine Optimization (SEO) is the process of doing one time one-page optimization and then fine tuning your website on constant basis. On-going process which brings constant traffic to your website is needed to achieve visibility goals of your brand.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

The optimization in the search engines (SEO) is the art and science of increasing the visibility of web pages by raising their rankings in the organic results pages (free) search engine. The means used for this purpose include the optimization of the web architecture, optimized content writing and development communities (solicitation of links, settlement of social media and socialization).

Optimizing the Web Architecture

The architecture of a website significantly influences the expected results through optimization in the search engines. An ill-defined architecture will limit the number of pages found and indexed by robots; despite all optimization efforts invested, the pages remain difficult to find.

Robots love text! This is actually their main livelihood. The purpose of having an impeccable architecture is to provide text and multimedia content to robots in a simple and easy to read. The information technology specialists need to work closely with those responsible for the optimization in the search engines. Together they create a Web architecture that provides search engines with access to the text in a proactive design focused on the user.

To achieve this goal, we must take into account several aspects of the architecture. Some of them are listed in our Tips and Tools for Optimized Web architecture.

Writing optimized web content

We all want our public target track, read and enjoy the content we create. Before you start writing content to maximize the visibility of web pages, it should be well prepared. Otherwise we will waste time and effort to create web pages on a topic that is the subject of any research or that nobody can find.

In addition, the use of a technique precise wording maximizes the visibility of web pages and the ease with which users can access the content. For more information on this SEO technique, see our Tips and Tools for Optimized Web Writing.

Community development

The development of online communities designed to support the creation and consolidation of communities that have common interests closely related to the main content of a website. Community development relies mainly on three tactics: soliciting links, social media colonization and socializing.

The more you are active in the development of your community, the more your community will grow. For more information on this SEO technique, see our Tips and tools for developing your online community.

If you are looking for an optimization service for search engines (SEO), you are at the right place! The optimization service search engine IT Niche aims to make you go first on Google, Bing and Yahoo. Our offer combines optimization for search engines (SEO), cost per click (CPC) (including Google AdWords, Facebook for business, LinkedIn Ads and several others).

For a Free Consultation, Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com. Visit our website www.itniche.com for more details.

The web marketing is actually the creation of marketing materials on the web. While this new media is growing, it is essential to use the right methods to capture the market. Internet has become an indispensable communication network, businesses must adjust their marketing efforts.
The main objective of this web marketing is to help your company improve its reputation and visibility in order to benefit from significant market share and increase its sales. The methods to be adopted must therefore help to increase the number of visitors to its website.

For a successful Internet support, many web marketing tools are available, starting with natural search and sponsored listing. To generate visits to your website, one of the main methods is the natural or SEO (Search Engine Optimization). This technique is designed to help you appear on search engines, including Google is the principal. To do this, it will optimize your content so that it is displayed in the top ranks of the search results. Contrary to this free technique, paid search is to develop PPC through the purchase of keywords.

If your web marketing budget appears low, you can always choose the affiliate solution. This is basically to partner with Internet sites showing the same industry as your business. This will help you get visibility on these sites. Emailing also include web marketing strategies adopted by some companies. This not only increases traffic, but also to conduct a loyalty campaign.

Other web marketing technique and not least social networks. For the customer loyalty, the use of social networks is a factor of success in e-marketing. Social networks allow you to interact directly with your customers. Which will help you even more to retain them.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

The optimization for search engines, commonly known as SEO (short for Search Engine Optimization), is a set of techniques to optimize the visibility of a website in search results pages (SERP for Search Engine Result pages). These techniques seek to improve understanding by the crawlers of the theme and content of one or all pages of a website and to thus increase the natural traffic.

SEO (Search Engine Optimization), aims to improve the positioning of your website on Google and other search engines. Better positioning on search results pages is synonymous with greater online visibility. By being more visible, you maximize your chances as to the increase in traffic.

60% of sales cycles are initiated even before a potential customer is for a representative and 89% of online shoppers use search engines to make a buying decision. It is therefore important that you are visible when someone searches your products and services.

The algorithms of search engines like Google are constantly changing. Indeed, Google wants to offer its users the most relevant results. It must therefore be able to determine what content best meets a keyword phrase. There are a multitude of optimization techniques for search engines. Some are to make changes in the programming of your website and other in content. A complete analysis of your website and its positioning is performed, and then tactics and improvements are made and measured so that your website gets optimal positioning.

Here are some benefits of search engine optimization for your business:

Radiate on the web with targeted content containing keywords searched by your customers. Note that your potential customers conduct their research in order to address their problems;
Generate more traffic to your website through better positioning on the search results pages of search engines;
Keep your website up to date as updates algorithms of search engines.
The optimization approach for search engines with inbound marketing.

We first validate your target audience, and then we will develop your content marketing strategy based on the keywords used by your personas. By targeting the problems of these through a keyword strategy and relevant content, your website will contain a multitude of optimized pages to attract and convert prospects.

Also, we will optimize programming and markup your content so that they meet the new standards of search engines.