The SMO or Social Media Optimization is to improve the visibility and reputation of a company via social networks.

Generate traffic to your website:  The presence on social networks increases your visibility, the points of contacts with your prospects and the number of links that lead to your site. You can generate traffic to your site, these are new acquisition channels.
Users arrive on your site not through search engines but via posts on social networks, links on blogs or via your profile on these networks.

Reaching potential customers:  You have a wider coverage with social networks, which allows you to reach more people and thus get in touch with potential prospects or customers.

Improve your e-reputation:  By being present on social networks you manage your reputation more easily, what is said about you, what is transmitted, what is shared. You can monitor, participate and act when needed.

Creating an active community:  Social networks allow people to share common interests and share ideas and opinions. You can spark this interest and create a community around you that shares its opinions and experiences with your company.

Valuing your content: your blog articles, your news, your products, all your productions can be highlighted on social networks. You can relay them on each of them, thinking about adapting the format according to each network.

Acquire backlinks:  The backlinks or “inbound links” are links to a page of your site from a page of another site. More authority sites will refer to your content plus you will have visits to your site. This also improves your natural SEO.

Improve Your SEO: Search Engine Optimization and SMO are different and complementary. A good SMO strategy however should improve your natural SEO and get you back in the pagerank of the search engines.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Having a strong presence on social networks is a requirement for any business looking to achieve sustainable success. These communication platforms, now unavoidable, online entrepreneurs offer a multitude of opportunities. Indeed, they help retain site visitors and attract new ones, improve and consolidate the image of his business, to promote its offerings and events, share with users and understand their expectations (not to mention issues relating to referencing).

This article presents 7 basic principles to know to set up a presence on social networks strategy that will give your business maximum impact:

Drive traffic to your website: The presence on social networks increases your visibility, points of contact with your prospects and the number of links leading to your site. You can drive traffic to your site, these are new acquisition channels.

The users get to your site not by the search engines but via posts on social networks, links on blogs or via your profile on these networks.

Reach potential customers: You have more coverage with social networks, allowing you to reach more people and so get in touch with potential prospects or customers.

Improve your online reputation: being present on social networks you manage more easily your reputation, what is said about you, what is transmitted, which is shared. You can watch, participate and take action if necessary.

Create an active community: Social networks allow people to gather around common interests and share their ideas, their opinions. You can generate this interest and create around you, a community that shares their opinions and experiences with your company.

Promote your content: your blog posts, your news, products, all your productions can be developed on social networks. You can rely on each one, remembering to adjust the aspect ratio according to each network.

Acquiring backlinks: Backlinks or “inbound links” are links to a page on your site from one page to another site. More authority sites will reference your content you will have more visits to your site. This also improves your SEO.

Improve your SEO: The SEO and SMO are different and complementary. A good SMO strategy should however improve your SEO and you move up in the search engine pagerank.

If you want to increase your sales and retain your existing customers? Think social media strategy. Increase your retention rate with an interactive strategy.  For more details call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com