The SMO or Social Media Optimization is to improve the visibility and reputation of a company via social networks.

Generate traffic to your website:  The presence on social networks increases your visibility, the points of contacts with your prospects and the number of links that lead to your site. You can generate traffic to your site, these are new acquisition channels.
Users arrive on your site not through search engines but via posts on social networks, links on blogs or via your profile on these networks.

Reaching potential customers:  You have a wider coverage with social networks, which allows you to reach more people and thus get in touch with potential prospects or customers.

Improve your e-reputation:  By being present on social networks you manage your reputation more easily, what is said about you, what is transmitted, what is shared. You can monitor, participate and act when needed.

Creating an active community:  Social networks allow people to share common interests and share ideas and opinions. You can spark this interest and create a community around you that shares its opinions and experiences with your company.

Valuing your content: your blog articles, your news, your products, all your productions can be highlighted on social networks. You can relay them on each of them, thinking about adapting the format according to each network.

Acquire backlinks:  The backlinks or “inbound links” are links to a page of your site from a page of another site. More authority sites will refer to your content plus you will have visits to your site. This also improves your natural SEO.

Improve Your SEO: Search Engine Optimization and SMO are different and complementary. A good SMO strategy however should improve your natural SEO and get you back in the pagerank of the search engines.

Call or email IT Niche today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Having a strong presence on social networks is a requirement for any business looking to achieve sustainable success. These communication platforms, now unavoidable, online entrepreneurs offer a multitude of opportunities. Indeed, they help retain site visitors and attract new ones, improve and consolidate the image of his business, to promote its offerings and events, share with users and understand their expectations (not to mention issues relating to referencing).

This article presents 7 basic principles to know to set up a presence on social networks strategy that will give your business maximum impact:

Drive traffic to your website: The presence on social networks increases your visibility, points of contact with your prospects and the number of links leading to your site. You can drive traffic to your site, these are new acquisition channels.

The users get to your site not by the search engines but via posts on social networks, links on blogs or via your profile on these networks.

Reach potential customers: You have more coverage with social networks, allowing you to reach more people and so get in touch with potential prospects or customers.

Improve your online reputation: being present on social networks you manage more easily your reputation, what is said about you, what is transmitted, which is shared. You can watch, participate and take action if necessary.

Create an active community: Social networks allow people to gather around common interests and share their ideas, their opinions. You can generate this interest and create around you, a community that shares their opinions and experiences with your company.

Promote your content: your blog posts, your news, products, all your productions can be developed on social networks. You can rely on each one, remembering to adjust the aspect ratio according to each network.

Acquiring backlinks: Backlinks or “inbound links” are links to a page on your site from one page to another site. More authority sites will reference your content you will have more visits to your site. This also improves your SEO.

Improve your SEO: The SEO and SMO are different and complementary. A good SMO strategy should however improve your SEO and you move up in the search engine pagerank.

If you want to increase your sales and retain your existing customers? Think social media strategy. Increase your retention rate with an interactive strategy.  For more details call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

This is a ranking system proposed by Alexa.com (controlled by Amazon.com) that evaluates and shows the number of visits to the referenced websites. The algorithm on which Alexa base to calculate the traffic is quite simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed on their browser, and over a period of three months.

This traffic is based on certain parameters such as the scope and number of page views. The scope is measured against the number of users who visit a particular site in one day (24 hours). The views show the number of times a particular page has been visited by users of Alexa.  Alexa says that if multiple users visit the same page at the same time, their visits is counted as one.

The first step in the classification process is the evaluation of the scope and number of page views for all daily basis on websites. Alexa ranking (the Ranking) is obtained by calculating the three-month average of the number of page views and reach.

 If you want to improve your ranking on Alexa, simply follow these tips.

• Download and install the Alexa Toolbar; then go to your site.
• Place the Alexa widget on your website to entice your visitors; after all, you know that every click is important.
• Provide your visitors with a high value added content. Promote your content on forums, social networks … The goal is to get the maximum visitors on your site. In this pool, you’ll definitely many users with the Alexa toolbar installed.
• Optimize your site (or specific pages) for keywords related to Alexa.
• Post information about the Alexa Toolbar from your friends and convince them to download and install on their computer, and ask them to visit your site.
• Use Alexa redirection when you communicate your URL. Place before the URL of your site. Alexa and take into account the traffic generated, even if users do not have the Alexa toolbar installed to.
• As usual, every time you post on a forum or blog, do not forget to include a link to website in your signature.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

To successfully develop a winning marketing strategy on social networks, it is important to understand the core elements that will define the project’s course of action. In this light, the “Community Manager” and social media strategist is based on 10 key rules that it is important to follow to successfully develop a dynamic presence, positive and profitable in the communities.

The 10 rules to follow to develop a winning marketing strategy on social networks

1. Define and understand its audience: Who are my audience? What are they looking? What are their habits? What behaviors they adopt on social networks? How to use the concepts of netnography to understand its audience?
2. Know how to reach its target and meet its customers: What social networks used by my listeners? How often they do they attend? How to deploy the ecosystem and the social hierarchy of our target?
3. Choosing the right communication mediums: What social media to focus our strategy? Where to focus efforts?
4. Create a brand: How to set up an image that will appeal and capture attention?
5. Know reach influencers: Who are the troop leaders (opinion leaders) for communities to join? How to capture their interest and make the spokesmen of our brand?
6. Create and maintain a relationship with its audience: What to tell his audience to capture their attention How to build a profitable speech? How do listeners interact with our brand? What are the elements to be established to develop a long term relationship with communities?
7. Generate qualified digital content: How to recover tangible results of our speech and our actions?
8. Encourage sharing: How to establish a genuine discussion between our brand and the community? What to do for it to be positive?
9. Build a powerful database: How obtain relevant information about our listeners?
10. To analyze the results of our actions: How to measure results? How to go further and refine our strategy?

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com

Search Engine Optimization (SEO) is a technique used to improve the position of their website on search engines like Google, Bing, Yahoo, etc. Good optimization of search engines will give visibility to a website. This is an important step; what good is a nice site if no one can find it !! We use many techniques to appear on the front pages of various search engines. The work to be done must be constant and must be updated regularly to keep the hard earned ranking.  The objective of this process is to improve the positioning in search engines like Google, Bing & Yahoo from keywords associated with the site. With better positioning, your website will attract even more visitors.

SEO steps:

1-Developing a keyword strategy

Our Keyword Analysis software allows us to know what keywords are most relevant for you to increase your visibility on search engines.

2-Optimized site structure

Websites that are easy to navigate have an advantage in terms of user experience, but also in terms of search optimization. The well-built sites are recognized by search engines and rank among the top more easily.

3- Local Marketing

It is a comprehensive strategy to increase local visibility of the website. Includes among other registration website to relevant directories online.

4. Adaptation strategies based on the day of Google updates

Given the notoriety of Google as a search engine, we make sure to be aware of the latest news about optimizing for Google. When updates, we adjust the shot to keep the good ranking of our customers.

Call or email us today for more information on our programs or services or to find out how we can help, at 901-414-9009 on normal US office hours or email is at sales@itniche.com