The SMO or Social Media Optimization is to improve the visibility and reputation of a company via social networks.

Generate traffic to your website:  The presence on social networks increases your visibility, the points of contacts with your prospects and the number of links that lead to your site. You can generate traffic to your site, these are new acquisition channels.
Users arrive on your site not through search engines but via posts on social networks, links on blogs or via your profile on these networks.

Reaching potential customers:  You have a wider coverage with social networks, which allows you to reach more people and thus get in touch with potential prospects or customers.

Improve your e-reputation:  By being present on social networks you manage your reputation more easily, what is said about you, what is transmitted, what is shared. You can monitor, participate and act when needed.

Creating an active community:  Social networks allow people to share common interests and share ideas and opinions. You can spark this interest and create a community around you that shares its opinions and experiences with your company.

Valuing your content: your blog articles, your news, your products, all your productions can be highlighted on social networks. You can relay them on each of them, thinking about adapting the format according to each network.

Acquire backlinks:  The backlinks or “inbound links” are links to a page of your site from a page of another site. More authority sites will refer to your content plus you will have visits to your site. This also improves your natural SEO.

Improve Your SEO: Search Engine Optimization and SMO are different and complementary. A good SMO strategy however should improve your natural SEO and get you back in the pagerank of the search engines.

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